GEO
Generative Engine Optimisation
Be the brand AI trusts.
Generative search is rewriting the rules of visibility. With GEO (Generative Engine Optimisation) we go beyond keywords: we make AI-based search engines (AI Overviews, ChatGPT and similar) understand, cite and choose your brand.
Why you need a GEO agency
Discovery through LLM is changing how people find and compare brands and products - from inter-brand choices to intra-brand comparisons. In this context, the structure of your data, content and authority signals decides whether you will be highlighted or forgotten.
BeCreatives applies GEO to preserve your brand authority and grow your visibility on AI engines, social platforms and traditional search.
With audits, clear frameworks and technical implementations, we align the brand with how AI reads and ranks information, so you are visible, credible and chosen in the future of search.
GEO Services
Generative engines need more than keywords: they need structured knowledge, reliable citations and content designed for how AI understands and delivers answers.
Generative Results Audit
We analyze how AIs talk about your brand, map citations and gaps, identify misinformation and opportunities, and deliver a prioritized action plan.
Foundations: Entity & Schema
We design entity architecture and implement structured data (JSON-LD, schema) to make products, relationships and credentials immediately understandable and promotable by generative engines.
AIO Content & Structured Q&A
We rewrite key pages in Q&A format, align intents and verifiable facts, and create content that AIs can reliably cite in comparisons and recommendations.
Citable Resources & Digital PR
We produce whitepapers, guides and resource hubs and place them on authoritative outlets, building external signals that increase trust, citability and model response capability.
LLM Visibility Tracking
We monitor where and how LLMs mention you, context quality and competitor evolution, linking data to KPIs like query coverage comparison and AI-sourced traffic.
Enablement & Governance
We train teams on GEO best practices and define policies, workflows and ownership, so work remains consistent, measurable and integrated into marketing, product and PR processes.
The Becreatives GEO Framework
1. DISCOVERY & AUDIT
Baseline on AI presence, entities, schema, content, off-site signals.
2. STRATEGY
GEO/AIO roadmap with priorities, effort and expected impact.
3. BUILD
Technical implementations, Q&A content and citable assets.
4. AUTHORITY
Digital PR, coverage on relevant sources and quality citations.
5. TRACK & IMPROVE
LLM visibility tracking, competitor analysis and continuous iteration.
Where GEO has the most impact
Public synthesis based on internal analysis of recurring patterns in LLMs.
Beauty & Fragrance
"Best for me", ingredients, routines, layering, return policies.
Hospitality & Venue
local events/booking, venue FAQ, structured calendar.
CPG Food/Confectionery
where to buy, HowTo recipes, ingredient origins.
Sports/Gaming App
rules/scores, onboarding and step-by-step guides.
Insurance & Risk
coverage comparison, cyber-risk FAQ, clear definitions.
Design/Materials
installation, maintenance, formats; citable project cases.
IT Services & Cloud
migrations, security, checklists; integrations & compatibility.
B2B Chemicals (HVAC/R)
compatibility, problem→product→procedure tables.
Foodservice & Wholesale B2B
quality, traceability, certifications and cuts.
FAQ
GEO & AIO
We map brand presence in AI engine responses, identify gaps, inaccuracies, misinformation and citation opportunities. The report prioritizes interventions and compares your positioning with competitors.
No. GEO requires continuous maintenance: platforms evolve and need to be fed with consistent and updated signals.
No one can guarantee results on non-transparent platforms. We reduce uncertainty by working on signals that AI tends to favor and measure to iterate.
With a GEO Audit: snapshot of the current state, priorities and action plan.
Ready to be chosen by AI?
Book a GEO Audit
